CDPass

CDPass is the service that rewards consumers for purchasing music CDs and DVDs. It does so by offering an exclusive complimentary bonus material-such as a music videos, ringtones or bonus tracks and more all for free!. Only consumers that have the artist release of the CD or DVD in their possession are able to access the bonus material.

How far does it go?

There are CDPass promotions live for hundreds of your favorite artists, with many more releases on the way. Look for CDPass to provide continously fresh and exciting bonus content for your music release. CDPass works on both the PC and the Mac today. CDPass promotions work not only on new releases but can be found for older popular music releases.

How CDPass works

CDPass works for any music CD or DVD title. Any production CD or DVD, new or old, can have a CDPass promotion targeted for it. There is nothing special about manufacturing a disc for use with CDPass. When a consumer accesses the bonus at a specific web site, and places the promoted disc in their computer, CDPass authenticates the unique information that identifies that specific CD or DVD title. The service simply utilizes data already present on any disc.

Digital bonus is protected using Digital Rights Management (DRM) encryption. Content stays exclusive because an electronic key for the promoted disc is required to unlock and play the bonus material. DRM prevents the bonus content from being copied and shared with others.

Intuitive access and exclusive control

Getting to the bonus content for your music is simple. All a you need is a promoted music CD or DVD and a computer with Internet access.

• You are directed to the introduction page for a promotion. This could be prompted by a link from a fan site, or printing on a disc's jewel case, for example.
• On this page, the user is introduced to CDPass and the specific promotion. The user may be asked to enter an email address and home zip code before proceeding.
• With one click, the identity of your music CD or DVD is checked in the background.
• After verification of the music CD or DVD, you can now download or play your free music video, bonus audio tracks, storylines and more.